Shop Front Heroes – Interview

Shop Front Heroes – Interview

Interview with Pete Devine of Pete’s Rock News and Views (

PD: What type of artist are you?

SFH: Shop Front Heroes are a rock band.

I’m Stevie Yeomans, the lead singer of, Shop Front Heroes. I’m a songwriter, producer and I also play piano, synth and acoustic guitar with the band


PD: Tell us the brief history of yourself.

SFH: Shop Front Heroes were founded in Mid Wales, 2017 from a group of good friends that had played in bands together previously and with a few tweaks to the line-up and after the sorting of who was playing what instruments, we were ready to go.

Because I was arranging a festival locally, I made sure our first gig was headlining said festival on the Saturday night. A slightly audacious move but I thought we should start as we mean to go on. We wanted to be a proper rock band and use all of our influences to make the sound we have and not be scared of doing it.

We use the tagline #savingbritishrock which although tongue in cheek is kind of serious as well. We wish that we could hear more bands like us on the radio. More music that people actually like rather than what they are being forced to listen to. We know there are loads of amazing British rock bands out there and we don’t pretend we are the only one, but we’d like to pave the way and bring back big songs, harmonies, bad ass guitars and awesome drum fills to the masses. That sounds slightly dramatic but you get the idea, hopefully.


PD: Who are your musical and non-musical influences?

SFH: Everyone in the band has quite a varied taste but I think we’d all agree on bands like Queen, Hendrix, Arcade Fire, Grandaddy, Bowie, The Killers. Also, stuff like Simon Garfunkel, Pixies, Nirvana, The Doors and Radiohead. Basically, bands that write fantastic songs and perform and produce them to their own version of perfection.

I was also massively influenced by one of the first professional bands that I started playing in (Halo) and learnt a lot about songwriting, dynamics, space, harmonies and production from recording and touring constantly. There’s nothing better for you musically and professionally to work with great writers and musicians.

Non-musical?  Everything is an influence to me in one way or another. Even if I hate something.

But, also Gareth Bale. I love Gareth Bale. We all do.


PD: What are your dreams and goals?

SFH: We want success and the opportunity to keep writing, recording and performing music full time. We want people to be inspired by our music and to feel what we are all about which is passion, honesty and integrity in our art.


PD: Who writes your songs, what are they about?

SFH: I write the songs and the band make them sound like us when they put their parts on them. Our drummer Matt can completely flip a song on its head by playing a completely unexpected beat feel to something that I would never had thought of, Stu can tie a whole song together with a bass line, and Jake or Tom can add a hook or a guitar part that can be the absolute cherry on the cake.

In terms of what they are about…. That’s always a tricky one to answer, but what I would say is that there is often a very personal experience behind them all. Not necessarily my personal experience and It doesn’t have to be a serious experience necessarily. It can range from feeling like you’re Michael Knight when you’re sat in your car (KITT/KARR) to about a friend struggling with alcoholism (Tina or Kicking In). There are a lot of  SFH songs they are about people who I’ve known throughout my life and their stories and experience.

Also, songs change meaning to me over years. They can be about something really specific and heart-breaking one year, to being about something positive and wholesome the next. And vice-versa.


PD: How do you promote your band and shows?

SFH: Most of promotion is done online. We’d loved to have been touring this Summer but that’s not possible for obvious reasons.

We have a completely unique name so a quick google will find links to all our social media presence, Spotify, our website etc. If you want to find us just type in Shop Front Heroes after the name of the site.


PD: What do you think about downloading music online?

SFH: David Bowie called it years and years ago saying this would be the medium that we listen to music on in the future and he was spot on. I do miss the tangible feel of having a product in your hands so I think that vinyl will continue its resurgence in that respect. We’d certainly like to have our album out on vinyl when its finished.


PD: What song do you wish you’d written and why?

SFH: Wow. There’s a lot of choice there. The local pub I go into always has the same radio station on and it plays classic song after classic song and I think to myself how I wish I’d written nearly every single one of them. To be honest though,  I don’t dwell on that kind of stuff too much and just try and write my own songs and hope that maybe, just maybe, that in twenty years time they will  getting played on the radio in my local pub.


PD: What are some of your pet peeves?

SFH: In terms of songwriting, I hate it when things aren’t considered properly. When you can clearly hear someone has been lazy with a cliched lyric or a part. Make it better.


PD: What is your proudest moment in music?

SFH: I’ve had many but most recently I was very nearly choked up  over the review that BBC Introducing Shropshire gave to our new single You Can’t Decide Who Makes Your Heart Beat Faster. They were gushing over it and it bowled us all over. A lot of work and effort goes into writing, producing and recording Shop Front Heroes songs. This particular song even more so as it’s the first in a newly  considered approach to our production, is far more emotional and at a slower pace than our other releases. It was immensely  pleasing to get such fantastic kudos


PD: So what are you working on at the moment?

SFH: Our third single You Can’t Decide Who Makes Your Heart Beat Faster is available from the 25th September and is available for pre-order right now. We are also doing an online gig/release show on the same day to promote it and play some more of our songs. You can catch that on our Facebook page. Again, just search Shop Front Heroes and you can’t go wrong.


PD: What music have you available online and where can we buy it from? 

SFH: Our Vices EP, plus our first two singles Kicking In (Jonny) [Remastered] and Curses [Remastered] are available on all digital formats.

We also have cd’s and other merchandise available at our website:

Shop Front Heroes links:
Band/Artist location – Wales
Website – Facebook – You Tube – Bandcamp – Merch – 
Twitter – Instagram – Apple – Spotify – Amazon – Deezer – Google Play
Check our page for Shop Front Heroes