Keith Morash of Infecting Cells – Interview


PD: Tell us the brief history of yourself.

KM: well, I’m actually a carpenter by trade, which I’ve done since high school. I kind of stumbled into PR by accident by helping a band I really liked. I didn’t even really know what music PR was. More then two years later, I now run my own agency as well as work as an intern for another professional agency, Dewar PR. I’m also a father of three little ones who are the light of my life.


PD: What are your dreams and goals?

KM: I would someday like to put aside carpentry and just focus on music and PR. I would need to turn this into a full time career, which is far off in the future,  if ever.


PD: How do you promote your company?

KM: Thats something I need to put more time into. I promote Infecting Cells through my page and group, as well as other groups.


PD: What’s the best thing about what you do?

The people I’ve become acquaintances and friends with and the feeling I get when I get press for a band. It ready does feel great.


PD: How has the Corona Virus affected your work? 

KM: well its definitely effected the artists I work with. For both PR and construction, neither has taken a hit. Corona didn’t hit hard where I live. Even during lockdown, construction never stopped. As for PR, bands are still releasing albums, so there’s always plenty to keep me busy.


PD: What do you think about downloading music online?

KM: not a fan, but its the way of the world. I stay far away from Spotify.  I buy CDs and vinyl to support bands, but I don’t own a CD player or a record player.


PD: Have you ever been in a band, if so, what instrument did you play? 

KM: I have not, but I do play guitar. I started when I was 12. Drifted from it, but found my way back to it a few years back.


PD: What’s your outlook on the record industry today?

KM: Its alive, but I think now more then ever, it needs to adapt more to the current state of the world. And I think it needs come from both band and fan. That being said, I see a lot of great things going on. Many musicians have taken to Twitch, a streaming application which allows for paid subscriptions.


PD: What song do you wish you had written and why?

KM: Oh man! So many… too many! It would probably be something off Rust In Peace. The guitar work throughout that entire album is pure madness!


PD: What are some of your pet peeves?

KM: Bands not sharing press they get. This drives me crazy and only ends up hurting them later or on the next press cycle.


PD: What is your proudest moment in music?

KM: The day Curtis Dewar asked me to intern for him.


PD: Why should bands seek out your services?

KM: Well, I’m not the best PR. I’m not the most experienced either. One thing I can guarantee though, I work hard for my clients. I have a strong work ethic thats embedded right into the fibers of my body. I like to think I have great relationships within the Industry as well. Relationships that are best described as friendships. I operate at a professional level with professional tools and I’ve learn from one of the best. 

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