Curtis Dewar of DEWAR PR Interview
Interview with Pete Devine of Pete’s Rock News and Views (http://petesrocknewsandviews.com)
Pete’s Rock News and Views are proud to work closely with Dewar PR to help promote good music and excellent bands. Here is an Interview with Curtis Dewar
PD. Tell us the brief history of yourself.
CD. Well, basically I started PR back in 2012. I was writing for various sites at the time and somehow ended up doing promo for ex-Usurper guitarist Rick Scythe’s solo project for free. I then turned the free gig into further paid gigs and then in 2013 got offered a job with Black Birch. After about a year and a half with the Black Birch, I started Dewar PR and things have snowballed ever since.
Prior to doing PR I had absolutely no experience in the area. I had some fiction published in some small magazines in my early 20’s, but other than that I pretty much learned as I went.
PD. What are your dreams and goals?
CD. I have a few actually. Long term my goal is to branch out into further advertising and marketing areas. Metal is a bit niche, so ultimately I’d like to work with more broad clients, not just music.
Short-term goals are to expand Dewar PR into helping bands with direct marketing, social media and advertising.
PD. How do you promote your band and shows?
CD. Well obviously for me I promote several bands at the same time. Basically what I do is send the album digitally to my contacts and then I do follow-up in the form of contacting journalists personally by email/social media and then sending further press releases out.
Basically, my promo could be summed up as: Use every avenue you can to get the band press.
For me personally, I promote Dewar PR via social media primarily. I’m active on most platforms and try to post/talk to people on those platforms as often as I can daily.
PD. What do you think about downloading music online?
CD. I think it sucks and anyone who does that without permission is a fuckhead.
PD. What’s your outlook on the record industry today?
CD. I think there is a lot of negativity out there in general, but here’s the thing: If a band actually knows how to market and handle their finances they can totally make a decent income from music. Many bands will do silly things like buy a bunch of product that they can’t sell and then wonder why they’re drowning in debt.
PD. What are some of your pet peeves?
CD. Oh, I have a bunch, but here is my primary one.
-Bands not using social media. This is a major one as social media is a key way to drum up interest in your band. You *need* to be actively using Twitter, Facebook and Instagram *daily* and frequently in order to break out of obscurity. There are thousands of bands out there and you *must* be out there making yourself known.
Along with not using social media, I have a major pet peeve on bands using social media incorrectly. For example, many bands will just randomly post links to their material and spam the shit out of journalists. This makes them look like an idiot and gets people to *not* want to listen to them.
PD. What is your proudest moment in music?
CD. Well, the proudest thing for me is probably the fact that I’ve managed to stick around for the last 5 years doing PR. I’ve always loved metal music and being able to connect with others and actively promote the music has been amazing. I’ve learned a ton.
For anyone who would like more information on PR, please visit dewarpr.wordpress.com
DEWAR PR links:
DEWAR PR Website
DEWAR PR on Facebook
DEWAR PR on Twitter
DEWAR PR on Bandcamp
DEWAR PR on Soundcloud