Beyond The Fade
Beyond the Fade started making noise in 2006. Brandon Strickland, the band’s founder, lead guitarist, and song writer, quickly made a name for the band as one of Charlotte’s hardest working entities. Due to the demanding schedule that Strickland was booking, the band went through a number of lineup changes. The band played from coast to coast, in bars, music venues, and at music festivals, branding the name Beyond the Fade.
In 2012, the band parted ways with their front man and brought in vocalist Neil Jackson, which the band knew very well, as they played many shows in the Charlotte scene with his former band. They had mutual respect for each other as artists and musicians. With the addition of Jackson on vocals and guitar, the band began making waves opening for many national acts and playing up and down the East coast. It was in mid-2014 that the band discussed taking Jackson off guitar and pushing him into the front man role. Jackson was reluctant, but realized it would improve the band’s live performance and his ability to connect with the crowd. It was immediately welcomed by the band’s growing fan base and Jackson came into his own as a front man.
Beyond the Fade began getting a lot of attention, which brought former guitarist of national act Eye Empire, Jason Tedder, to one of the band’s shows when opening for Red Sun Rising. He was very impressed with the performance and spoke with Strickland and Jackson after the show. They hit it off and the band asked Jason to join as rhythm guitarist. Tedder shared similar influences, such as: Shinedown, Three Days Grace, and Sevendust, which made the collaborative writing experience much easier.
The band was excited and began writing new music, trying new tunings, riffs, and lyrical content. Shortly thereafter, they were ready to record their debut album. The band recorded 3 songs with a well know artist and friend of the band, but they felt the recording didn’t capture the essence of their true sound. The band began to lose hope that they would ever have a collection of songs to bring to their fans.
Producer Rick Beato and engineer Ken Lanyon, of Black Dog Sound Recording Studios, contacted Beyond the Fade, as they were really into what the band was doing and thought Black Dog would be a good match for recording and production. After some thought, the band reached out to Rick and set up a meeting. Beato recorded and help with writing on Shinedown’s “Leave a Whisper” album, as well as Crossfade, 12 Stones, Parmalee, Dark New Day, Stuck Mojo and many, many more. The band went to Stone Mountain, Ga (right outside of Atlanta) and recorded their first song, “Angel”. They were blown away with how well the recording was and were ready to record their full length album.
The band did what they do best and began touring hard to raise funds. In early 2015, they came to a resounding halt. The band had to split ways with their bassist and drummer, due to creative differences when new material was written for the album. This couldn’t have been a harder hit, since they were finally into the recording process of the album, had a heavily promoted show with Puddle of Mudd coming up that week, and a string of shows to follow. The band had to cancel all shows for the first time in their history. The remaining members contacted Black Dog Sound Recording Studios and explained the situation. Rick assured them that is was not a problem. He enlisted the help of himself on bass and recommended drummer, Garrett Whitlock, of the band Tremonti to complete the album.
Strickland, Tedder, and Jackson went in and recorded 6 of their songs, and wrote 5 more in the studio with Beato. The recording process took nearly a year, but with Neil’s powerfully honest lyrics, and Brandon and Jason’s well-constructed musical arrangements, the end result was nothing short of incredible. The band’s highly anticipated debut album, “Welcome to the Pain” was finally complete. The buzz was enormous as their fans had been waiting for so long. The album dropped on August 1st 2016 and was followed up with their public album release party on Sept 9th, at Amos’ Southend, in Charlotte NC, which was a monumental night for the guys. The band had local talent fill in for them on bass and drums for the show.
To date, the band has played across the country, from The Whisky A Go-Go, in Hollywood, CA, to Hard Rock Cafe in Myrtle Beach, SC, to Rock USA Festival, in Oshkosh, WI, to 6th Street in Austin, TX, as well as at the Uproar Festival. They have shared the stage with national acts: Shinedown, Motley Crue, Godsmack, and Skillet, to name just a few.
Beyond the Fade plans to return to touring in early 2017, after completing their lineup. They will hit the road hard, playing festivals in the United States and Europe. The sky is the limit for this hardworking dedicated rock band.
Beyond The Fade – 12 Steps
Beyond The Fade – Smile
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Band location – Charlotte North Carolina USA
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