THE ASSIST – ‘Television Kid’
THE ASSIST RELEASE SINGLE ‘Television Kid’.
RELEASE DATE: 28th January 2022
Walsall band The Assist are back with an unembellished statement on the modern world with their new single ‘Television Kid’. The band – who have recently evolved into a five-piece – are one of the UK’s most established underground groups and have redefined the boundaries of independent music with their acclaimed kaleidoscopic styles, fresh impetus, hope and melody. Debut album ‘Council Pop’ released 8th April.
New single ‘Television Kid’ narrates the mischievous nature of a fictional socialite character who we will have all met at some point in our lives. The absorbent kind that becomes over enthused by the smallest of occasions, takes on the role of Andy Murray during Wimbledon and Tyson Fury when there’s a boxing pay per view. Lead singer Mikey details his experiences with such characters throughout his adulthood.
Speaking of the track, Mikey said “Ambition is an admirable trait and I’m a strong advocate for having dreams that we live and die by. However, it is important to ensure that whilst chasing our dreams we are aware of the bigger picture that is life. In order to grow and maintain a realistic outlook on life it is important to acknowledge that defeat is very much possible and as individuals we aren’t invincible.
Mikey’s calculated verse depicting a mid-twenties angst sits above bassist Jorge Poole’s colossal disco-infused bassline, driving the track forward with insuppressible force. Assisted by a newfound rhythmic drive in the shape of guitarist Luke Jones, Ryan Stanton toys with the melody, adding a fearsome depth to the sonic landscape. Ben Faulkner’s systematic and intricate percussion drives the choruses with four-on-the-floor drumbeats building toward capricious fills and drops. Mikey quizzes that naïve egotistical attitude that is apparent throughout the pubs and clubs of the nation. “A boxing expert, an amateur fighter, walks around to the eye of the tiger”. Mikey delivers his vocals with intensity yet his usual boisterous swagger is still apparent in certain areas of the track as he blusters through the varying dynamics. Speaking of the song, the band said, “Ultimately, this track is selling the album for us, it’s a short insight into the energy that we aim to bring and we strongly believe in this track as a flagship for what is still to come”
“Ambition is an admirable trait and I’m a strong advocate for having dreams that we live and die by. However, it is important to ensure that whilst chasing our dreams we are aware of the bigger picture that is life. In order to grow and maintain a realistic outlook on life it is important to acknowledge that defeat is very much possible and as individuals we aren’t invincible.” – Mikey
“A winning combination of very original guitar treatments & a superbly energetic frontman with Madchester-esque energy.” – Fred Perry Subculture
“I’ve had a couple of nights out with these lads and they definitely leave their mark, they are huge characters.” – Gordon Smart
“This is a massive moment for Midlands music, the boys are sitting on a masterpiece.” – Tim Senna
“Fun and frisky Indie.” – Clash Magazine
‘Birmingham’s next best thing.” – Radio X
“Ones to watch.” – BBC Introducing