Reviews

Polarity – Interview


Interview with Pete Devine of Pete’s Rock News and Views (http://petesrocknewsandviews.com)

PD: What type of artist are you?
P: We could be generally classified as alternative-rock and some might even say alt-metal, but we try not to define ourselves, we think that’s perhaps more the listeners job. That being said, I like to think we’re alternative because we do things unconventionally, unconventional song structures, alternative lyrics and otherworldly artistic content is what you’ll hear and see coming from us. We’re also different from what most Canadians define as ‘Alternative’ music …which makes us alternative…wink wink. 

PD: Tell us the brief history of yourself.

P: We originally formed back in 2009. Mike Sitana, guitarist and Jasmine Virginia, vocalist  connected online as musicians looking to start a heavy project. The band in that incarnation sent a rough song structure to Jasmine and she wrote lyrics and melody for it and our first song ‘Shadow’ emerged. She brought to the table the name POLARITY and 4 studio albums and hundreds of shows later we’re stronger than ever and about to release our newest project, three original songs recorded Live off the Floor at Jukasa studio accompanied by in studio videos. The first release is titled ‘Destruction of Memory’ and comes out June 24th.  The lineup has changed quite a few times since it’s original incarnation but our aim to create music with duality and meaning has never changed, and that’s hopefully evident in these new songs.

PD: Who are your musical and non-musical influences?
P: Each member of Polarity pulls influence from all over the place, a wide variety of bands and styles but some of the more notable ones would definitely be Tool, Deftones, Eluveitie, Ayreon and Rush. Our guitarist Sheldon is an unabashedly huge lover of Backstreet Boys & NSYNC…so if you ever find us doing a love ballad accompanied by a video of us singing in the rain without our shirts on, you’ll know who influenced that one. 

PD: What are your dreams and goals?
P: A simple one, Rock the World. We’d love to share our music with as much of the world as possible. We’d love to create live musical moments people can escape from their everyday lives into and create the soundtrack to peoples lives. Make music that lifts them up when they need extra strength or is simply there for them when they don’t know what they need other than a good tune. We’ve travelled around Canada and the US over the past decade but we’d love to make it across the pond to the UK and Japan, which are both dream tours of ours.

PD: Who writes your songs, what are they about?
P: The instrumentals are always a collaborative effort amongst all members of the band, lots of trial and error and moving parts around. Our guitarists Michael Sitana and Sheldon Fernandes will usually be the ones who initiate a new track with a unique riff or rough skeleton of musical ideas, our rhythm section on bass and drums, Deren Bostanci and Julian Craig, will jump in after to provide the driving rhythms and a strong heartbeat. Lyrically our vocalist Jasmine dives deep into the human experience, and you’ll oftentimes find her lyrics about traversing the full spectrum of human emotions to emerge victoriously as an autonomous and powerful human being. Other times you’ll find her singing about quantum physics, spirituality, or making observations on society and the collective, the direction we’re going and perhaps making some subtle suggestions as to ways we could evolve as opposed to getting lost in static of constant distraction and self doubt.

PD: How do you promote your band and shows?
P: We like to promote our shows with a mixture of new and old school style. We’ll post on socials of course leading up to our shows but we also hit the streets and still do guerilla style postering. We also have friends in radio throughout various cities here in Ontario who help us out greatly when it comes to promotional material. We like to think the music itself will promote the band, so we work hard at bringing the best live show we can to every show, and they’ve been growing steadily and filling venues, so we’re fortunate to see growth every year and every show.

PD: What do you think about downloading music online?
P: We think it’s fine, supporting an artist is supporting an artist as long as it’s not done illegally. Fans used to buy cds and lps, now they purchase them online or through streaming. We all definitely do it but we also still buy physical albums from artists too. We like to think that if you show support, you’ll receive support in return.

PD: What song do you wish you’d written and why?
P: The Noose by A Perfect circle is one of the most beautiful songs with an incredible and patient build that really speaks to taking the listener on an incredible musical journey all within one song. I could put that song on repeat (and have) and listen all day. ~ Jasmine 

PD: What are some of your pet peeves?
P: Arrive on time. If you’re booked for a show and your soundcheck is at a specific allotted time or if you’re scheduled to play at a certain time, you better be there for it. Nobody likes a show being delayed for reasons that are completely avoidable and it isn’t fair to the fans, the other artists or the stage crew.

PD: What is your proudest moment in music?
P: There are a few accomplishments such as opening for big name touring bands like Sum 41, The Agonist, Kittie, New Years Day and Sumo Cyco. There’s also working with Canadian Grammy winning producer David Bottrill who’s produced likes of Tool, Silverchair Moneen, Peter Gabrial and more. Working out of Jukasa studio with Juno winning producers Darren Magierowski and Jill Zimmermann. And last but not least one our music video for our song “Tug of War” had reached close to 500,000 views on YouTube, which we think is a big deal for a totally DIY band.

PD: So what are you working on at the moment?
P: Currently we are releasing three Live Off the Floor singles that were recorded at Jukasa Studios here in Ontario, CA. They will be staggered throughout the summer beginning on June 24th with the last one releasing at the end of August. After that we will be putting all of our attention towards our next studio album. 

PD: What music have you available online and where can we buy it from?
P: Our music can be found on the majority of streaming platforms available worldwide from Spotify, Itunes, Napster, Soundcloud, etc. You can also follow us on socials at “PolarityMusic” on Facebook, Instagram and Twitter, as well as “PolarityOfficial” on Youtube.

Polarity links:
Band/Artist location – Toronto Canada
Website – Facebook – You Tube – Soundcloud – Bandcamp – 
Twitter – Instagram – Apple – Spotify – Amazon – Deezer –
Check our page for Polarity


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