New Divide

New Divide – ‘Delora

(Released January 20th 2023)

Though hailing from Manchester, alt-rockers New Divide succeed in eschewing the typical swaggering indie sound so often associated with the city in favour of something richer, darker, and altogether more encompassing.

It’s this aesthetic that has allowed the band to stand out from their contemporaries, and seen them take to stages at notable Manchester venues such as Gullivers, Bread Shed and The Night & Day.

Of course, it’s not just on the stage where New Divide have caught the industry’s eye. The band’s debut single ‘All I Am’ saw the band garner radio support from the likes of BBC Introducing and Amazing Radio, an impressive feat for a debut offering. And follow-up single ‘Delora’ looks set to do much the same.

Four minutes of heady and hypnotic alt-pop, ‘Delora’ bridges the gap between indie-pop and alt-rock, and takes its cues from fellow Mancs such as Pale Waves and The 1975 in order to create something that feels as dark as it is dazzling.

“Delora is the amalgamation of the toxic people in a relationship that manipulate their partner, controlling them through guilt and conditional love until they become the only one you rely upon,” says Charlotte of the story behind the track. “Written when their corrupted love turns to an obsession over another, someone, or something else, you learn that you have begun to covet their attention, to depend upon them.”

Indeed, with such a stark narrative at its heart, it’s fitting that the track itself should harbour more than its fair share of darkness, but in doing so, New Divide have succeeded in differentiating themselves from your typical Manchester band, and in doing so we can expect to see more of them in the coming months.

New Divide – Delora 20th Jan 23

New Divide – All I Am

New Divide links:
Band/Artist location – Manchester, UK
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