Matt Bacon – Interview
Interview with Matt Bacon of Ripple Music and Prophecy Productions and Pete Devine of Pete’s Rock News and Views (http://petesrocknewsandviews.com)
PD: What type of industry person are you?
MB: I work to support all types of artists as a consultant and label guy. The most public facing aspects of my work are with my Instagram series, Bacons Bits and my various blogs now on Medium, Ghost Cult Magazine and Doomed & Stoned.
PD: Tell us the brief history of yourself.
MB: I started my blog Two Guys Metal Reviews back in 2010 when I was 14 years old. From there this was just sort of a hobby that got out of hand. I wound up starting my own label in high school called Contorted Records and then working at a PR firm for a year or so. After that sort of ended I started a company with the goal of consulting for bands, giving them advice and helping them to grow their potential, reaching new heights and having access to someone who had a more integral understanding of the music industry. This led to roles at Ripple Music and Prophecy Productions, both of which have lead to some really cool opportunities. I’ve worked with everyone from Def Leppard’s Phil Collen to Alcest by way of Exhorder – it’s been a wild ride of festivals, tours and everything else.
PD: What are your dreams and goals?
MB: World domination. I want to create a deep and inclusive consulting service that can help bands of all levels and also has ties with management for some of the bigger bands. I want to craft something that is powerful and deeply effective on a variety of levels for a variety of bands. I have a whole series of deliverables that I bring our clients right now, I jsut want to take that to the next level.
PD: How should you promote your band and shows?
MB: There are a ton of different ways to do this and I think that it can really vary from audience to audience. Generally speaking what I would recommend is using heavy Facebook and Instagram engagement not just ads, although those are important too. You need to go out and make a point of not just talking to your fans but also talking to other peoples fans. If you insert yourself in the community you get a lot more value.
PD: What do you think about downloading music online?
MB: Do people even download music anymore? If you’re talking about piracy the only music piracy I see really having an impact is on stuff that was already pretty obscure and hard to dig up anyway. It’s the sort of archival stuff that we all should love. There are obviously a few big bands out there who are still not on Spotify but it’s only a matter of time .The streaming companies will offer them a big enough check and it will change.
PD: What’s your outlook on the record industry today?
MB: Hopeful – I think that streaming is going to continue to be huge but I also think that music piggybacking on video games is going to be a huge industry. People are spending record amounts on the live scene right now and there is a lot of value in more special curated experiences. I think that if you offer superfans special opportunities then they are going to latch onto it.
PD: What song do you wish you’d written and why?
MB: Margaritaville. It started an empire. I wish I could write one song that was able to star multiple chains, casionos and hotels. People I think don’t understand the incredible brand power that Jimmy Buffett has. I love him.
PD: What are some of your pet peeves?
MB: Poorly formatted emails drive me crazy as do emails that are just too long. I am not reading your novel dude.
PD: What is your proudest moment in music?
MB: Probably the packed out Exhorder reunion show at Saint Vitus. I have been told by multiple people that it was one of the craziest shows they had ever been too. Bodies were flying and everyone had a good old time. It also was the night I started smoking cigars.
PD: Tell us about your next shows and why we should be there.
MB: We’ve got Prophecy Fest 2019 in German in September. The lineup isn’t announced, but it’s a metal festival in a cave. What more could you want? That’s fucking cool.