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Lord Of Horns – New Interview


Interview with Pete Devine of Pete’s Rock News and Views (http://petesrocknewsandviews.com)

PD:  How would you describe yourself or your band as an artist?

I am heavily influenced by Black Metal from the 80’s and 90’s, as well as horror movie scores. So, I attempt to combine them and use elements of each to enhance the atmosphere of my songs.

 

PD: Can you tell us briefly about your background – i.e. where you’re from, how you came to make music, etc.

I’m from New Jersey, USA. I learned how to play music when I was 16. I was always very creative and had a fascination with the macabre and other horrific themes. It wasn’t very long before I decided I wanted to write music that portrayed these concepts. I wanted every riff and chord progression to have a meaning that evokes fear and trepidation and tell a part of a story. My overall goal now is to sculpt unnerving soundscapes that transports the listener to a grim realm full of stark and creepy imagery.

 

PD: Who and what inspires you to make music, both in terms of musical and other influences? What do you like to write about in your songs?

Horror, mainly. Not so much in the sense of slasher and gore genres – those themes fit better with thrash and death metal, respectively. I focus on a sense of creepy environments and I think Black Metal provides a space to do that. When I discovered the genre, I knew that’s the field I wanted to enter. I listened to all the classic and preliminary bands. I conducted research to get a better understanding of its conception and why other bands followed, and what their motivations and influences were. I found what inspired me was aligned with bands like Burzum, Immortal, Emperor, and Satyricon. So, I used those as a jumping off point.

As far as motivation to create music, it’s been the same reason I did almost anything since I was very young. I always enjoyed getting a rise out of people, whether it’s shocking them, or just subtly creeping or weirding them out over time. I loved seeing how they would react. Creating music, videos, and other art through media is just a more mature way of channeling this sense.

When I write a song, I want the music to correspond to the lyrics. The music sets the scene and mood for the lyrics, while the lyrics highlight the dramatics of the music.

 

PD: What are your aspirations as an artist?

If I could pay my bills with my music, I’d be thrilled. However, realistically, I just want the ability to play festivals, go on tours, and meet fans.

 

PD: What is the proudest moment in your music career so far?

Having only been primarily focused on this project for 4-5 months now, I have 2 big moments. One was breaking 1000 streams on bandcamp.com. My album is also available on Spotify, iTunes, Amazon music, and many other streaming platforms and I am slowly acquiring more followers on each. The second was receiving a high rated review from an in-print Italian metal magazine.

So, that’s all exciting. I have 2 shows coming up in August that I am really looking forward to. I can’t wait to subject a live audience to my dread-filled art and hopefully there will be more shows to come!

 

PD: Promoting one’s music is such a challenge these days, especially with so many new artists emerging from bedrooms in the day of the home studio. How is that going?

Indeed. I am one of them! From my experiences, so many bands concentrate solely on the music and little or nothing else. It’s understandable, however, if you don’t like wasting time and you want to go somewhere with your music endeavors, it’s imminent that you look at your craft from a business standpoint. Because I am only one person, I have to primarily focus on specific phases at a time to get things done in a systematic way. There’s the creative phase involving writing and composing; then demo/rough recording to see if what I write works in the real world and if I like it; then precision recording where I make sure everything sounds right; after that, it’s post production, mixing and mastering. Once I do that for each instrument on each song, then I can focus on pushing the whole album out to audiences, and that’s where I am now. So I am not focused on writing new material now, I spent all that time developing this album, I want people to listen to it!

I am employing various marketing strategies to gain an audience and fanbase. I am working with a PR company, 1 independent label, 1 small, but experienced label, I am posting on social media sites, like instagram, facebook, and tiktok. I direct message all friends and followers with the link to make it easier for them to check it out. I post in over 100 facebook groups from all over the world. With all that combined, I have been reviewed, interviewed, and featured on many podcasts, radio shows – both online and terrestrial, fanzines, online magazines, and in-print magazines. I am constantly updating my EPK with new publications. So, for being a one man operation, and only having pursued this for less than half a year, I think it’s going pretty well. I am enjoying the progress, for sure!

 

PD: And how do you book and promote your live shows and tours? Any performances coming up?

So far I book through promoters and event organizers I have existing relationships with from previous projects. Both record labels have stated they can assist in booking opportunities. I look forward to working with them and seeing what they can offer.

I promote the shows in the same fashion as general promoting. I try to keep a list of fans from specific cities, so if I book something in their area, I can personally invite them.

At the moment, I have 2 shows coming up, both in Connecticut, USA.

 

PD: What do you think about downloading music online? What about streaming sites like Spotify?

I want people downloading my songs. I prefer if they paid, but if my songs are being downloaded, then people are listening. My album is available to stream on Spotify, Amazon music, iTunes, and countless other platforms.

 

PD: What song do you wish you’d written and why?

I don’t know if there are any songs I wish I wrote. I would probably cover them, but seeing how I don’t perform any covers…

Also, I think every artist has their own reason to create the music they do. I can’t say I wish I wrote “Inno A Satana” or “Mother North” when both bands had different musical ideas, lyrical and spiritual concepts they wanted to convey, and broadly different approaches in composition than how I would even if I came up with the same riffs and subject matter.

An artist will have their reason and meaning for their songs, but the audience will develop their own personal meanings. The subjectivity of music is what makes it so powerful.

PD: Is there anything you don’t like about the music industry, which you would change if you could?

There’s a lot I don’t like. I think if all promoters, record labels, and event promoters got paid in commision it would force them to do a better job marketing the artists.

 

PD: So, what are you working on at the moment?

Promoting, promoting, promoting.

 

PD: Where can we learn more about you and buy your music/merch online?

The album is available at lordofhorns.bandcamp.com/album/the-forest-at-dusk

I also have some sick merch on that site, as well.

You can follow me on facebook and instagram /lordofhorns for each and @lord_of_horns on tiktok

Lord Of Horns links:
Band/Artist location – Lodi, New Jersey
Facebook – You Tube – Bandcamp – 
Twitter – Instagram – Apple – Spotify – Amazon – Deezer
Check our page for Lord Of Horns


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