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Lord Of Horns – Interview


Interview with Pete Devine of Pete’s Rock News and Views (http://petesrocknewsandviews.com)

PD:  How would you describe yourself or your band as an artist?

LOH: As an artist, I am obsessed with creating dark soundscapes that paint grim scenes in the minds of the listeners. Whether I’m building tension with tremolo picking and blastbeats, or I’m using the natural groove of a rhythm to ensnare the audience into a lull and with an abrupt transition to shock them out, like a jump-scare of sorts. I’ve always been into horror and I like scaring or freaking people out; with my art nothing’s different.

 

PD: Can you tell us briefly about your background – i.e. where you’re from, how you came to make music, etc.

LOH: I am from New Jersey, USA. I got into music when I was 16 by playing bass guitar in the school’s jazz band. I just started listening to music more intently, digging deeper into bands from the 60’s and 70’s. Finally, I came across metal, and my life was changed. I knew that’s what I wanted to play, just creepier… like Black Sabbath, but heavier and faster. Then I discovered black metal and I knew this was the type of music I was looking to create.

 

PD: Who and what inspires you to make music, both in terms of musical and other influences? What do you like to write about in your songs?

LOH: I had an uncle who had an interest in music and would always show me bands I was too young to know. He had a real “go for it” attitude and he inspired me to write and create. A lot of styles influenced me musically, which is good and bad. I can write and play almost any type of music. With my solo project, it’s solely black metal, but I’ve written other songs or riffs that are more in line with 60’s music, like Neil Young or some psychedelic bands. I don’t think most of my audience would like to see any of those songs on my album. However, with such a diverse background, I can use a well-known formula and tweak it in ways to make it totally original. I stay away from formulaic song writing, because I like to keep the audience on the edge of their seats.

Conceptually, I enjoy history, folklore, dark fantasy, paganism, and of course horror. So these are recurring themes in my lyrics. If I learn of some place that has a suspected haunted history, I’m inspired to write about it. Or if I see a really well-done horror movie, that may inspire me, as well.

 

PD: What are your aspirations as an artist?

LOH: World domination – or just being able to live off of the art I create, would be nice.

 

PD: What is the proudest moment in your music career so far?

LOH: I’ve played in many bands, and although some of them have racked up a good number of live shows, ultimately they all fell short of the potential they had. So, I’m going to base this answer off of just my solo project that I’ve been predominantly pursuing for the last 2 months. I am on Spotify, iTunes, Amazon music, and many other streaming platforms and I’ve gotten more listeners on my band camp than my previous projects.

 

PD: Promoting one’s music is such a challenge these days, especially with so many new artists emerging from bedrooms in the day of the home studio. How is that going?

LOH: So, I have a similar set-up. Some of it I can bring up to the bedroom, but most of it is in the basement. Promoting is tricky. You have to be up with the times to know which media platforms people are using. For my last project, we were able to accrue over 1200 likes and follows on facebook, but now, I haven’t even broken 150 and I invited over 2100 of my “friends.” No one is on it. I started my first instagram account ever solely for my project and I had to take a break from it because the interaction on it is tremendous and I had to finish my vocal tracks for the full length “The Forest at Dusk.” Once post-production is done, I’ll get back on it. I also opened a tiktok account where I’m posting visualizations of the lyrics.

 

PD: And how do you book and promote your live shows and tours? Any performances coming up?

LOH: I booked 1 show so far up in Connecticut in August. My friend’s band needed a bass player to fill in for an upcoming gig in NYC, so I didn’t want to focus on scheduling anything else that would interfere with that or the rehearsals. But once that passes, I plan to contact a few promoters and event organizers I know from previous bands.

As for touring, I usually schedule those myself. It takes months to prep, so I haven’t started on that yet. Maybe this winter I’ll set up a tour for the summer of ’23.

 

PD: What do you think about downloading music online? What about streaming sites like Spotify?

LOH: I think they are great, honestly. It’s easier to publish and disperse your art online. I have a band camp and I’m on all the major streaming platforms. Instead of selling CD’s, I sell download cards with a QR link and claim codes. This way fans can download my music straight to their phone. It’s less merchandise I have to carry to a show and it greatly decreases the production cost.

 

PD: What song do you wish you’d written and why?

LOH: Maybe Inno A Satana… I really don’t, but I can say once when trying to name a new band, we kept coming to the conclusion that Celtic Frost is just the best name ever for a band. So, I wish I could name my project Celtic Frost… perhaps not anymore, but back then it made perfect sense.

 

PD: Is there anything you don’t like about the music industry, which you would change if you could?

LOH: YES!!!! I hate that there is no meritocracy anymore. No one is famous for their actual talent, unlike the old days. Otherwise, metal would be the biggest genre. It would be force fed down everyone’s throat, like how pop and hip hop are. Also, everything is backwards. If you want to play a show, the promote just puts the show together. He plays more of an organizer role. But the band has to sell tickets, and has to give that money to the promoter. And the promoter doesn’t even promote. He just sits at the bar and collects money.  I would change it all back to how it was 40-50 years ago.

 

PD: So, what are you working on at the moment?

LOH: I just wrapped up with recording the vocals for the full length album. I’m going to be working on the post production over the next few days and hopefully have everything wrapped up by the end of next week to continue promoting the demo and the full length.

 

PD: Where can we learn more about you and buy your music/merch online?

LOH: I’m all over social media. facebook and instagram: lordofhorns; tiktok: @lord_of_horns

I just got in my buttons and stickers which will be made available at shows. Once I get the tee shirts in they will be available online at lordofhorns.bandcamp.com. Those should be arriving in about a week or two.

Thank you for your interest in my music and art!!!

Lord of Horns

 

Lord Of Horns links:
Band/Artist location – Lodi, New Jersey
Facebook – You Tube – Bandcamp – 
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