Interview with Pete Devine of Pete’s Rock News and Views (http://petesrocknewsandviews.com)
PD: How would you describe yourself or your band as an artist?
Answer: We are artists that want to spread our messages and beliefs into the world. We want to express the emotions without filter, nude and crude.
PD: Can you tell us briefly about your background – i.e. where you’re from, how you came to make music, etc.
Answer: We are all former BIMM London students and are all originally from Portugal. We met around 5 years ago and became friends, and later decided to create Electron to shake up the metal scene in the UK.
PD: Who and what inspires you to make music, both in terms of musical and other influences? What do you like to write about in your songs?
Answer: In terms of the music we listen to, we’re very inspired by Metallica, Korn, Avenged Sevenfold and Halestorm. But when we write music, even though we’re aware that the music we listen to has an influence in what we create, we tend to try and cut all the ties with all we know and hear, and focus more on our personal experiences, our emotions and the stuff we’re going through the journey of life.
PD: What are your aspirations as an artist?
Answer: We aspire to revolutionise the musical industry.
PD: What is the proudest moment in your music career so far?
Answer: Playing our first international festival back in August, 2022.
PD: Promoting one’s music is such a challenge these days, especially with so many new artists emerging from bedrooms
in the day of the home studio. How is that going?
Answer: First of all I believe that there’s a quality standard. If you release a song, it has to be as well-crafted as it can possibly be. Nothing beats a great song with a great mix. Sure, there are tons of people who can record at home with an interface, but the amount of low-quality mixes that comes from that has a direct impact in the audience reach. Some people can have great sounding tracks at their home studios, but it’s not that common and it’s a BIG mistake to release stuff that’s not well recorded, mixed and mastered. If your mix is not sounding that good, even if you wrote the best song in the world, you won’t be able to compete with artists that spend tons of time and money in recording professionally. It’s impossible to become a professional act if you’re not behaving like one!
We agree that everyone can release music easily, and have access to Facebook ads for example; and that creates a challenge to get noticed among everything that’s being put out there. However, if you really know what you’re doing, results will appear. Take a look at this band – in December 2022 we had less than 300 followers on our Facebook page. Now (March, 2023) we have more than 6 thousand followers on Facebook, who are interacting with us, buying merch, listening to our music, coming to our shows… You just got to work hard and never give up!
PD: And how do you book and promote your live shows and tours? Any performances coming up?
Answer: By giving everything we got in all the shows and connecting with our fans in all our accessible tools. For now, our main focus is to finish making our debut album – we will finish recordings this April. We’re putting together a show at St. Moritz Club (Soho/London, UK) and planing our album tour across the Uk. We’re also programming an Italian tour with our friends from Arthemis, towards the end of the year.
PD: What do you think about downloading music online? What about streaming sites like Spotify?
Answer: Even though we are passionate about music, it’s a job nevertheless. You can’t work for free. Downloading music starves the upcoming artists and stagnates our industry. It’s very dangerous for the future generations of musicians. The way we see Spotify is as a platform to raise awareness of our band and to have our music reaching to people who can’t afford to keep on buying albums every month.
PD: What song do you wish you’d written and why?
Answer: We enjoy all kinds of music that have been around in the metal industry. But there’s no song we wish we would’ve written, because even though we enjoy listening to those songs, we prefer writing about our personal experiences and emotions.
PD: Is there anything you don’t like about the music industry, which you would change if you could?
Answer: We tend to see “crap” getting attention quickly when real art usually takes time to get the exposure and 
recognition that it deserves. I don’t think that it’s only a problem of the music industry. I believe that it goes through every sector of arts, education, etc. Unfortunately, these days people that usually go “viral” are people posting videos of doing silly things, like falling from a chair for example. There’s too many bad content out there and it’s hard to cut through the crap. But we won’t give up, we believe in what we do and we’re going to fight with all we got.
PD: So, what are you working on at the moment?
Answer: Our debut album.
PD: Where can we learn more about you and buy your music/merch online?
Answer: We have our latest single “Sick And Wrong” in all streaming and digital platforms. “Throw Me Away” will come out in April 4. Stay Tuned! 😉
Electron links:
Band/Artist location – London England
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Check our page for Electron
