Sweden’s celebrated 90s indie rock darlings Easy present their new album ‘Radical Innocence’ via A Turntable Friend Records, which is the band’s first new album in a decade. This  8-track LP marks the 30-year anniversary of their highly acclaimed debut album, which led to Easy becoming known as one of Sweden’s most notable indie groups. T

The band also present the new video for ‘Day For Night’, a powerfully catchy track wit shimmers of New Order, Johnny Marr and The Medway bands. The accompanying clever and beautiful animated video was produced by Ian Holmes, who also created the video for the lead track ‘Crystal Waves’, released in late February.

The band’s debut ‘Magic Seed’ LP was a critical success that spawned three alternative hit singles: ‘Castle Train’, ‘He Brings the Honey’ and ‘Horoscope’. The group also frequently toured Britain and Europe. While their ambitious ‘Sun Years’ LP (1994) had less of an impact, singles ‘Never Seen a Star’ and ‘Listen to the Bells’ clearly demonstrated that the band had taken several musical steps forward.

Easy suddenly disbanded in 1994, with members moving on to other projects. The mark they left was notable – when returning to Sweden years later, they found a new Indie scene full of bands inspired by their uniqueness and success, having toured all over Europe with bands like The Gun Club, The House of Love, Lush, The Charlatans and The Jesus and Mary Chain. Easy had something special with elements from pop history – the perfect combination of Sonic Youth-like intensity and the sweet harmonies of The Beach Boys.

In 2010, the group reunited with the original line-up, consisting of Johan Holmlund (vocals), Rikard Jormin (bass), Tommy Dannefjord (drums), Tommy Ericson and Anders Peterson (guitars). The reunion spawned the albums ‘Popcorn Graffiti’ (2012) and ‘Swimming With the Beast’ (2014), marking a new era of inspiration for the band.

‘Radical Innocence’ is Easy’s third release via German label A Turntable Friend Records, the first being the ‘Magic Seed’ LP reissue in 2017 and the 2018 release of ‘A Heartbeat from Eternity’, a user-friendly compilation of the two previous albums, along with the fresh new single ‘Ask the Sky’. The group played live shows in the UK and Germany.

With a songwriting-production cycle that began in late 2018, the band worked with legendary producer Pat Collier, who was responsible for many of their favourite records, at his Perry Vale Studios in London. Everything has come full circle with the band returning to the British capital, where they recorded their debut album 30 years earlier – kind of a new start on the band’s path towards creating perfect pop songs.

‘Radical Innocence’ is Easy’s most ambitious album to date, the songs more coherent and refined than on previous albums. This album also involves a new member – Ingvar Larsson, moog and keyboard master for post-punk outfits Camouflage and Dogsmile. Working with Collier and Larsson helped the band further refine their sound, achieving organic pop songs with sweet melodies, sharp guitars, impactful drumming, and clever lyrics.

As of May 1, the ‘Radical Innocence’ LP will be available across digital stores and streaming platforms, such as Spotify. It will also be released on CD. Both formats can be ordered directly from the artist via Bandcamp.

Johan Holmlund – lead vocal
Tommy Ericson – guitar
Anders Petersson – guitar
Rikard Jormin – bass
Tommy Dannefjord – drums
Ingvar Larsson – keyboards
Lyrics and music written by Easy
Produced, recorded, mixed and mastered by Pat Collier at Perry Vale Studios

Easy – Day For Night

Easy – Crystal Waves

Easy – Ask The Sky

Easy links:
Band/Artist location – Göteborg, Sweden
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