As I May
Traitor (single/music video)
Released June 30th
EU Tour Dates w/ SEMBLANT
Finland’s As I May are revealing another killer tune with a music video on the eve of their European tour with Brazil’s Semblant (dates listed below). Hard-hitting guitar riffs and pop-hit vocal melody grace “Traitor” is a song with a hook so big that it will haunt you for days. “Traitor” is an evolutionary track for As I May. The soundscape is different than their previous songs, as it emphasizes more on vocal power and synths. The guitars have a different place than before and are paired well with bass and drums. This song carves As I May’s new sound to come on future releases.
Directed by Kimmo Pulliainen, the music video for “Traitor” was shot at As I May’s rehearsal place, which is an old military bomb shelter. The band’s concept was to have cyberpunk feeling to compliment the use of synth on the single. Starring in the video as the character of “Milana” is band friend Leevis along with all the light work and atmosphere planned by the band’s own light engineer Mikko Harju.
“Karu” is out on digital, LP (red/black marble, limited to 300 units) and CD formats, via UPRISING! Records. Physical formats can be ordered here and here.
As I May released their debut album “Speak No Evil” in 2017, and got the attention of lots of fans and from the record label Rockshots Records, who decided to sign As I May for the release of their 2nd album “My Own Creations”, which was released in the summer of 2019. In Asia, the album was released through the label Spiritual Beast.
The band played a wide array of local Finnish shows and were booked for a European tour, as support for the Brasilian powerhouse-metal act Semblant… and then Covid-19 reared its ugly face, postponing everything for everyone.
The tour is postponed until the Summer of 2022 and in the lock-down period, As I May have spent the time, composing and recording their brand-new opus “Karu” – a venture into more modern and direct in-your-face songs, which caused for UPRISING! Records to sign the band on a worldwide deal.
Lasse Hiltunen – vocals, guitars
Tipi Nokelainen – vocals, bass
Jani Valhola, guitars, vocals
Leevi Räsänen – drums
- Breaking Myself Away
- High Octane
- Under The Gun
- Devil Rides With Me
- Black Ink
- Choke Me
“It’s undeniable that As I May has a feeling for captivating melodies” Swedish Rock Magazine (SE)
“As I May is one of the most Finnish-sounding bands at the moment” Imperiumi (FI)
“If you like metalcore in hybrid with both electronics and melody, it is quite possible you will find a new favorite band here” Scream Magazine (NO)
“Considering the general quality of their offer, we must recommend As I May to be listened by all audiences, despite it’s a so-called “modern” music.” Metal World (AR)
“There’s so much more melodic metal goodness to come though. As I May providing an array of wide-ranging soundscape experiences” Games, Brrraaains & A Head-Banging Life (UK)
“If you are looking for a record with lots of sing-along choruses, you can definitely try “Karu”” Legacy Magazine (DE)
“Give As I May a listen, because the talented Finns absolutely deserve it” Calles Rock Corner (DK)
“This album is a must-have” Musika (BE)
AS I MAY on tour in Europe with Semblant July 2022
Upcoming shows w/ Semblant:
15.7 Lisboa, RCA Club
16.7 Porto, Hardclub
17.7 Pontevedra, Sala Rebullon
18.7 Madrid, Rockville
19.7 Barcelona, Bovedo
20.7 Montpellier, Secret Place
21.7 Milano, Slaughter Club
22.7 Munich, Backstage
23.7 Ubach Palenberg, Rockfabrik
24.7 Bratislava, Randal Club
25.7 Berlin, Badehaus
20.8 Naestved Metalfest